Are You New To IGTV Marketing If Yes Read This

Are You New To IGTV Marketing If Yes Read This

Instagram is one among the foremost successful social media of 2020. it’s expected to dethrone Facebook because the biggest social media platform shortly. The photo and video sharing platform currently has over 1 billion active monthly users, which is 1 out of each seven people worldwide. What’s even more intriguing to notice is that, out of all the stories shared on Instagram, 1 out of each three is business-related.

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Business with Insta

Instagram may be a very business-friendly platform, which is clear by the very fact that there are quite 25 million business pages on Instagram. Instagram also offers one among the simplest engagement thanks to which nearly 200 million users visit a minimum of 1 business page daily. In short, if you would like to grow your business, Instagram marketing is that the right option.

Being an app which is applauded for constant updates and new features, Instagram introduced IGTV in June 2018. For those that are unaware of what it’s , IGTV may be a long-form video channel and a stand-alone app. Before moving to how you’ll use IGTV for business, we’ll attempt to get on an equivalent page by ensuring we all know the essential functionalities of the app.

What is IGTV?

  1. IGTV stands for Instagram TV.
  2. A long-form video channel to catch up on the 15-seconds story.
  3. Verified users can post as long as 1-hour post. Regular users can upload videos having a duration of quite 1 minute to 10 minutes on IGTV.
  4. You can play IGTV on both Instagram also as on the app.
  5. The videos are vertical and full-screen.

Now that you simply know the fundamentals of IGTV let’s advance to the specifics –

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Instagram introduced IGTV to compete with rivals like Snapchat and Youtube. IGTV is additionally termed because the modern Television. At an age where television consumption has rapidly decreased among 40% of the millennials, IGTV has begin as contemporary Television.

Using IGTV for Marketing

IGTV Marketing

IGTV Marketing

Now let’s specialise in how you’ll use IGTV for marketing.

  • In terms of users, there are around 112 million Instagram users located in America; that’s nearly 33% of the entire population of the us . But you’ll be even surprised to understand that the US contributes to only 11% of the users on Instagram. the remainder 89% are from various countries round the globe. Brazil and India share the 2nd and 3rd spots, respectively, with 70 million and 69 million users.
  • Now, this enables brands to possess a bigger audience, which isn’t just limited to their own country. The international audience enables the brands to possess more substantial recognition and hence grow exponentially.
  • According to YotPo, quite 30% of the Instagram users purchase products after spotting them on the picture-sharing platform. this is often an important upgrade for the social media app, from being an awareness platform to being one which will appeal to the purchasers .
  • It’s a incontrovertible fact that videos are the foremost useful medium when it involves marketing. they need the simplest influential rates, and nearly 80% of the people prefer watching a product video before buying it. this may allow brands to use their creativity and make videos which will appeal to viewers worldwide.
  • It is noteworthy to notice that your video should be relatable and relevant to your target customers. it’s been reported by the Digital Marketing Institute that videos have a 90% conversion rate, so if you’re getting to use IGTV videos for marketing, confirm to make such videos which may convert your viewers into buyers.
  • One of the simplest digital marketing strategies to lure customers is to offer them a sense that they have the merchandise . the foremost productive thanks to do that is by creating a story. IGTV gives you all the features to make a compelling story ad which will cement your brand on the social media platform.
  • This is plausibly the simplest time to urge into branded videos because it has shown a 60% growth monthly. So, why not use the tide to bring maximum profit.
  • While it’s true that IGTV is a superb tool for video marketing, it’s advised to use your existing content to urge the hang of the video-sharing application. Moreover, IGTV comes with its own set of limitations, like no choice to zoom or crop an uploaded video. Therefore, take some time to urge conversant in it before experimenting.
  • You must remember that you simply got to engage together with your existing audience and make a base for your brand. Your videos should be ready to resonate together with your current audience and attract new ones to reinforce your brand eventually.
  • An essential quality of IGTV is that it can allow you to urge exposure to new audiences through the discover option. Using the long-videos as a medium to interact and influence your audience is important since, by 2021, 80% of all the traffic will contains video as media.

The future of Instagram TV

Just two years old, the concept of IGTV is very unpredictable, but it surely is that the evolution of video marketing. Another significant thing to note is that the introduction of vertical videos, a trend which can rise higher within the coming days.

Most of the brands that have succeeded have done it because they evolved with the technology and tools around them. So if you’ve got an idea of long-term growth for your brand, IGTV is an important arsenal.

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The concept of earning revenues through paid advertising is additionally one that you simply can target if you achieve building a broader audience. Now, it’ll be an excellent time to urge started with modern TV to reap the advantages of this tool, sure to evolve and expand within the future.


Video creation is an art that needs many practice and experimenting before you’ll determine your niche. The experimental part gets even more relevant when your target is to convert a viewer into a buyer. the utilization of social media for a business started with the Facebook ad template, and IGTV is now the longer term . So take the chance and expand your business, for this is often an opportunity of a lifetime!

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